In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include:
Rising losses from ad-blocking are pushing marketing dollars into new places.
An unlikely source of content innovation — printed magazines and books.
Innovations to merge games with serious editorial content to drive page views and engagement.
Surprising insights on what almost every marketer is missing when it comes to creating effective video content.
And if this wasn’t juicy enough, Tom and I introduce a star-studded new motion picture: “Chatbots: Revolution” starring Sean Connery, Marge Simpson, and Slurry the lovable Marketing Companion Chatbot.
The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air. Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one, and yet to avoid all eyes. I couldn’t guess what Daisy and Tom were thinking, but I doubt if even Miss Baker, who seemed to have mastered a certain hardy scepticism, was able utterly to put this fifth guest’s shrill metallic urgency out of mind. To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police.
The horses, needless to say, were not mentioned again. Tom and Miss Baker, with several feet of twilight between them, strolled back into the library, as if to a vigil beside a perfectly tangible body, while, trying to look pleasantly interested and a little deaf, I followed Daisy around a chain of connecting verandas to the porch in front. In its deep gloom we sat down side by side on a wicker settee.
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